Team

Bill Greener is a founding partner of the firm, Greener and Hook, LLC, a communications and political consulting firm servicing individual companies, trade associations, ad-hoc organizations and Republican candidates for political office. In operation since May of 1998, Greener and Hook has attracted a wide array of both corporate and political clients. 

Throughout his nearly 30 years in the communications and political consulting fields, Greener has set the standard for uncovering solutions while developing a reputation for putting together winning strategies when communications is the key to victory in a political arena. He has an extensive background in dealing with situations that involve balancing public opinion, public policy and political considerations. 

From 1991 through the formation of Greener and Hook, he was a partner at the firm of Smith & Harroff (S&H), an Alexandria, Virginia-based consulting firm, working on both corporate and political accounts. In 1996, Greener took a leave of absence from Smith & Harroff to serve as Convention Manager for the Republican National Convention. The San Diego convention was one of the most highly praised in convention history for turning an event usually of interest only to political activists into an entertaining television program that attracted and interested a much wider audience. 

Before going to S&H, he held a series of senior public affairs posts in both the corporate and political world. In 1990, Greener was Vice President for Public Affairs for Wheelabrator Technologies, Inc. Prior to that, he directed corporate communications and state government affairs for International Paper for three years. 

In the 1986 election cycle, Greener was the Deputy Chief of Staff for political operations at the Republican National Committee (RNC), where he was responsible for directing the communications and political divisions, the operating arms of the RNC. Prior to holding this position, he spent three years as Communications Director for the RNC. 

At the outset of the Reagan Administration, Greener held the post of Director of Public Affairs at the Department of Energy (DOE). In addition, he has been Director of Media Operations for the U.S. Synthetic Fuels Corporation and served in the communications offices of both the Treasury Department and the Ford White House. Other political posts include Director of Media Operations for the National Republican Congressional Committee (NRCC), Communications Director for the Illinois Republican State Party, and a similar job for the state’s U.S. Senate candidate in 1980. 

A 1972 graduate of Washington and Lee University with graduate-level studies in psychology at Miami of Ohio University, Greener serves on the faculty of the George Washington University’s Graduate School of Political Management (GSPM). He is active in youth sports, coaching both basketball and baseball. Greener is a member of the Church of the Covenant (Presbyterian USA) where he has served as an elder and deacon, as well as Sunday School teacher. 

Greener resides in Arlington, Virginia with his wife Leigh Ann and their four children, Rebecca, Billy, Ted, and Jesse.

Michael J. Hook has helped corporations, trade associations, ad-hoc organizations, elected officials and candidates for public office find creative communications solutions designed to influence public opinion and win public debates for the last 25 years. 

As a founding partner of the Washington-based strategic communications and media consulting firm Greener and Hook LLC, he has specialized in providing hands-on strategic communications counsel to clients such as Americans for Free and International Trade, BellSouth, the Catholic Health Association, the Coalition for Affordable Local and Long-Distance Service (CALLS-AT&T, GTE, Bell Atlantic, BellSouth, SBC, and Sprint), Coors Brewing Company, the Credit Union National Association, Fisher Scientific, International Paper, the Justice Project, the Kellogg Foundation, the National Beer Wholesalers Association, the National Environmental Trust, the National Federation of Independent Businesses, Teamsters, Telcordia, and Verizon Communications. 

He has also served political clients such as the 1996 and 2000 Republican National Convention, the Republican National Committee, the National Republican Congressional Committee, the New York Republican Senatorial Campaign Committee, the New York Republican Assembly Campaign Committee, and various Members of Congress and elected officials. 

Prior to founding Greener and Hook, Hook served as Chief of Staff for the Republican National Committee (RNC) where he oversaw the political team that helped sweep every major statewide election contested that year (1997) while cutting an inherited $10 million long-term debt in half. 

Hook came to the RNC after working for the National Republican Congressional Committee (NRCC) as its Director of Issue Advertising where he managed a multi-million dollar advertising campaign in 60 media markets across the country. Designed to counter huge expenditures by special interest groups during the 1996 congressional cycle, this program has been credited as one of the prime factors enabling House Republicans to achieve back-to-back majorities for the first time since 1928. 

Before his NRCC service, Hook was Assistant Convention Manager for the 1996 Republican National Convention where he managed the Convention’s government relations, served as the chief liaison to the Republican presidential campaign and the corporate community, and oversaw its communications team. 

Hook joined the Convention after serving as Chief of Staff and the chief House leadership aide for Congressman Bill Paxon (R-NY), where he played a key role in helping House Republicans achieve their first majority in 40 years (1994). 

A 1982 graduate of Arizona State University, Hook earned a Bachelor of Science degree in Political Science. He resides in Alexandria with his wife, Vicki.

Ed Brookover Chairman of Greener and Hook’s Political Practice, has over 30 years experience in campaign politics. He has served as the national director for campaigns for all three Republican national committees. Brookover’s hands-on campaign experience in all fifty states led Roll Call, Capitol Hill’s leading newspaper, to label him a “svengali” for Republican Members of Congress and candidates. 

Brookover served as political director for the National Republican Congressional Committee (NRCC) from 1995 to 1999. He helped Republicans regain control of Congress and maintain its majority for the next two cycles. During his tenure at the NRCC, Brookover managed the GOP to upset victories in three key special elections. 

While at the NRCC, Brookover served as the staff liaison to the Republican leadership in Congress, briefing the leaders on political activities across the country and coordinating the Republican Congressional message. Working with Michael Hook, Brookover also developed the NRCC’s first-ever issue advertising campaign. 

Prior to joining the NRCC, Brookover worked at both the Republican National Committee (RNC) and the National Republican Senatorial Committee (NRSC). Brookover was the political director for the NRSC during the 1988 campaign cycle. He directed NRSC activities in all 33 Senate races that year. Brookover previously served as national field director for the Republican National Committee, serving under then RNC Political Director Bill Greener. He managed a staff of 47 with offices located all across the country. 

Brookover’s work has not been limited to politics in this country. He served as an advisor to the Prime Minister’s election in Greece and has been sought out by conservative parties in England, Canada, Australia, Belgium, and Taiwan for his advice and counsel. Immediately prior to joining Greener and Hook, Brookover served as Vice President of Political Affairs for Bonner & Associates. While at Bonner, Brookover developed grassroots and public relations strategies for clients such as The Business RoundTable, The U.S. Chamber of Commerce, the Information Technology Industry Council (ITIC) and the Nuclear Energy Institute. 

Brookover’s work has also been recognized by his peers. The American Association of Political Consultants recently awarded Brookover a “Pollie” award for his writing, direction and producing advertising for the Michele Bachmann for Congress campaign. He is also a founding member and Chairman of the National Association of Republican Campaign Professionals. 

Campaign and Elections Magazine named Brookover one of America’s rising political stars. He has lectured on campaign strategies and tactics at George Washington University, American University, Lafayette University, Kent State University, the University of Toledo and George Mason University. 

Brookover has been married to his wife Barbara for thirty years. They reside in Falls Church, Virginia.

Michael A. Faber is Producer of the Greener and Hook team. Michael brings with him valuable experience and knowledge in live television, hi-definition video and film production as well as many different forms of audio production, including an additional expertise in the field of radio. Michael handles all media production at Greener and Hook and since joining the team has been instrumental in the production of hundreds of television commercials, radio and print ads.

Michael has produced television and radio media for such winning campaigns as; Congressman Adrian Smith (R-NE), Congresswoman Virginia Foxx (R-NC), Congressman John Boehner (OH-8), Congresswoman Michele Bachmann (R-MN), Congresswoman Jean Schmidt (R-OH). NY State Assemblywoman Jane Corwin, and NY State Senator Mike Ranzenhofer.

A graduate of Middle Tennessee State University, Michael majored in Mass Communications with an emphasis on Film, Television and Radio Production. During his time at MTSU, Michael has worked as a camera operator at Nashville Public Television and also as Director of the Broadcast of many MTSU home basketball and football games which aired live on cable TV. He’s also worked as a technical director, floor director, tape operator, audio engineer and video engineer for many multi and single-camera productions. 

In addition, Michael produced, wrote and served as the main on-air talent for a popular FM radio show that broadcasted to the greater Nashville area. As producer, Michael was responsible for every aspect of the radio show including operating the mixer, sampler and touch screen pc system that the station revolved around. He also produced and engineered many PSA’s, commercials, drops, stabs and pre-recorded segments of the show. Michael also has experience as an audio engineer and producer in the recording industry. 

A native of the Washington, DC area, Michael currently resides in Alexandria, Virginia. He is a musician and a former Golden Gloves boxing champ and we value his creativity and fighting spirit!

Richette McCarthy serves as the Office Manager for Greener and Hook since joining the firm in 2002. Upon her arrival, she immediately put her organizational and management experience to use streamlining and improving the day-to-day office operations at this premier Washington-based strategic communications agency.

As a result of her efforts, agency clients have come to know her as a key member of the Greener and Hook team.

McCarthy came to the Washington, D.C. area in 2001 to work for Rothfuss Engineering Company in Jessup, MD. As the administrative assistant for the engineering firm, she was responsible for supporting the engineering consultants and clientele, as well as finalizing all company reports.

Prior to her move to the D.C. area, McCarthy managed the Stockyard Restaurant in her hometown of Hopewell Junction, N.Y. From 1994 until January 2001, she managed the company’s finances and oversaw all of its employees.

McCarthy graduated from Marymount College in Tarrytown, N.Y. with a BS in Business and Marketing in 1999. She now resides in Arlington, VA with her husband, Frank.

K.C. Gavin is an associate at Greener and Hook. Since joining the Greener & Hook team, K.C.’s responsibilities include conducting specialized research, providing comprehensive assessment of issues, as well as managing Greener and Hook’s technology and new media operation. 

She has established and maintained close relationships with clients and vendors while promoting the goals and mission of the company. Prior to joining the Greener and Hook team, K.C. served as a graduate assistant for Louisiana State University’s Manship School of Mass Communication, providing support for the department as a teaching assistant for introductory media law and mass communication theory coursework.  

After receiving the 2010 ExxonMobil Internship Scholarship in association with Koniag Inc., K.C. spent the summer as an employee at MSI Communications, a full-service marketing and communications firm located in Anchorage, Alaska. During her internship, she participated in the production, development, and implementation of numerous television, radio, and print campaigns. K.C. also managed multiple projects for Koniag Education Foundation, including the development of a website, annual report, brochure, and newsletter, all while acting as MSI’s traffic manager. 

Bringing specialized expertise to Greener and Hook, K.C. received her B.A. and Master’s of Mass Communication in Political Communication from Louisiana State University’s Manship School.  In addition to her previous role as a graduate teaching assistant, she has served as a mentor for Koniag Education Foundation. K.C. currently resides in Arlington, VA.